Creative Director and UX Strategist

Only Eye Design, Park City, Utah

• U.S. Soccer, Integrated Performance Support: designed the identity, model and design system (packaged as a Claude skill) that unite six domains as one performance group: Performance Science, Performance Medicine, Performance Nutrition, Performance Innovation, Data Analytics and Performance Mindset (coming soon). Planned the site map and wireframes for its ten-page hub on ussoccer.com with IPS leadership, the domain leads and U.S. Soccer’s web team. IPS case study
• Far West Development Initiative, The Young Skier’s Guide: 12 co-branded editions of a ski racing guide for ten clubs, academies and federations, including the Czech Ski Association, with every deadline met. Project manager, designer and copy editor; also linked each technique in the printed guides to its video through QR codes. Young Skier’s Guide case study
• Linsly Donnelly: brand, a customized Showit website, and Flodesk email setup and design for a coach and speaker, launched on budget. Linsly Donnelly case study
• SONDORS: designed and produced the IPO presentation deck for the electric bike and motorcycle maker, working directly with its leadership team.
• Log Haven and Longoria Wines: wine labels for their collaboration over several vintages. Hired and directed an illustrator, placed new artwork and text, built front and back production files, and managed print runs and shipping. Log Haven case study
• Selected projects: the Tesla x CMG partnership pitch deck for Comfort Motion Global; presentation decks and YouTube and social graphics for Netflix co-founder Marc Randolph; a branded presentation system for Canyon Ranch speakers, with a wide range of layouts, optional imagery and an in-depth usage guide; a lookbook for Helzberg Diamonds; design and production on Tommy Bahama dinnerware packaging; and web articles for Ski Racing Media, adapted from the Young Skier’s Guide’s nine key concepts.

Other notable clients include Red Bull, Sundance Institute, Icebug and Stein Eriksen Lodge.

PROSPER, Park City, Utah (contract, remote)

Designed a 50-page resilience and performance guide, sub-brand marks and collateral for the women’s health and performance organization, and sourced and directed the agency behind its website and podcast art.

LOWA, Park City, Utah (contract, remote)

• Homepage refresh (2026): checkouts from sessions that began on the homepage rose 44% in the first five weeks after launch, on about 10% fewer visits. Ran the 38-question stakeholder kickoff, researched competitors and shopping paths, and built the developer-ready Figma file for desktop and mobile. Homepage case study
• Ecommerce: homepage updates, product page redesigns with LOWA’s developer, and seasonal product launches (imagery, copy, product data), through the move to Shopify Plus.
• Print: 30+ seasonal workbooks, catalogs and brochures for five product lines, adapted from LOWA’s European designs for the U.S. market. Seasonal sales collateral case study
• Brand and campaigns: art direction, U.S. adaptations of LOWA’s European campaigns, trade show graphics, and templates and training for in-house hires.
• Audits and AI: UX, SEO and AI-search audits with prioritized plans, and AI-generated 360° product rotation tests.

The Agency RE, Park City, Utah (contract, hybrid)

Liaison between The Agency’s Los Angeles headquarters and its Park City agents; managed website updates and produced marketing materials for agents and the Park City office.

Radian Technical Marketing, Park City, Utah (contract, remote)

Oversaw design for clients from oil, gas and water engineering to technical climbing equipment and retail.

Silver Queen Hotel and Sterling Real Estate, Park City, Utah

Directed marketing for a boutique hotel and a luxury real estate brokerage under common ownership.

Dering, Elliott & Associates, Park City, Utah

Advertising and marketing kits for luxury real estate, resorts and private residence clubs (Destination Club Partners).

U.S. Ski & Snowboard, Park City, Utah

Designed and produced journals, magazines, newsletters and training manuals, including copywriting.